Human capital, simply put, is the people part of sustainability. The term "human capital" refers to the competencies, knowledge, and social and personality attributes (including creativity) that people use to produce economic value. It recognizes that to keep Milwaukee economically, intellectually, and artistically competitive and vibrant, we need to create opportunities for people to flourish, and, in turn, people must take advantage of those opportunities through individual effort and community collaboration.
From a public policy standpoint, determining what can be done to improve and better leverage Milwaukee's human capital to grow the local economy and create jobs is the heart of Milwaukee's biggest challenge. Building on Milwaukee's long history of being a city of opportunity with diverse neighborhoods and newcomers, policy makers and civic leaders should strategically develop ladders of advancement for youth and entrepreneurs that reflect the realities of the economy of the 21st century.
Milwaukee has a rich diversity of people with different backgrounds. This diversity can drive creativity and innovation in all facets of life, from the economy to the arts to family and community life.